Chii Clothing Culture

Product Search

Your Shopping Cart

Newsletter Signup

Contact us

Chii Clothing Culture
2405 S Oakley
Chicago IL 60608
P:773 801 1591
F: 773 801 1592
info@chiiclothing.com

Chii is a premium-clothing brand made in Chicago for fashion forward men and women. Chii is created from our culture, Ideas, and lifestyle.

Chii: (sh-i)n.: A declaration, a representation of the streets we walk, the Culture we build, the tradition we uphold, family, friendship, love, peace, and energy. The air we breathe, the music we feel, and the dreams we fulfill are also part of what Chii is about. Late nights and early mornings is part of the lifestyle we live.

What separates us from other brands is the care and cultural influence that goes into our products. All of our manufacturing is done locally, where our family has been doing business since the 1950's. The love and respect with the Chii Clothing family is our main focus; we are brothers, sisters, cousins, and best friends. The same people that created the designs, sew the patterns, and tagged the hats are ringing you up at the counter, greeting you at the door of your favorite club or performing live.

Chii is more then a name or article of clothing. We are a family, a way of life, a feeling of belonging.

Chii symbolizes respect.  "Do onto others as they do onto you" personifies Chii.  We respect our fellow peers.  In turn, we intend to be respected by everyone else.

We are a band of leaders, not followers.  And when a brother is down, we will be there to support.

Chii is a statement: "I have no fear nor am I embarrassed to be myself!"

CHII FOUNDERS CHRIS MARTINEZ AND RICH SANTO

At a very young age Rich Santo has established himself as a true entrepreneur. With many successful businesses he has been on the forefront of the clothing and entertainment industry. At the age of 23 years old he launched his clothing line Chii Clothing Culture, which in only 2 years has become a staple brand in Chicago and expanding across the U.S and soon the world.  As lead designer of Chii Santo has been able to showcase his art and talents to the nation bringing a style unlike any other in the world.  Santo describes his style as a mix of high fashion washes and cuts with cutting edge graphics and textures.  Completely self educated Santo has designed, manufactured, and creating his own inks for decorating as well as embroidery and design techniques.
With the popularity from Chii, Santo teamed up with 2 incredible partners Chris Martinez, and Carl Benjamin to create Famiglia Entertainment! Bringing Chicago the hottest nightlife experience and just recently throwing parties across the U.S. Catering to an industry crowd.  Famiglia has put on ground breaking weekly nights as well as artist performances and fashion shows branding Famiglia a long life in the world of entertainment.  Sundays at spoon and a after-hours party at level nightclub, you can find the family catering to the worlds top celebrities such as Brian Urlacher, Jerry Azumah of the Chicago Bears and top world artists  Chingy, Babyface, Bubba Sparks, Frankie J, Steven Sugal and many more as well as beloved friends and fans.
With the great success of Chii Clothing Culture and Famiglia Entertainment, lead Santo and partner Chris Martinez to opening their first retail boutique called ÒThr3eeÓ located at 1632 W. Division Chicago, In the heart of Wicker Park fashion district. Thr3ee is a menÕs and womanÕs lifestyle boutique offering many premium brands including Edward Dadda, BB London, Caffeine, Christian Audigier, Hudson Jeans, Blue Cult Denim, Chii Clothing Culture and many more.
SantoÕs next venture is an internet radio station ÒThe Heart of HouseÓ Fearless Radio.com. The Collaboration of two born leaders Santo and Niko Alvertos are live on the air Tuesday thru Friday from 6p.m to 8p.m hositing some of the greatest djÕs on the planet to play live in the fearless studio. SantoÕs Future plans in life are to remain successful and have the chance to show his talents to the world and deliver the customer an unparallel experience in Style and Entertainment.

Bring you up to date Santo and partners have now opened their 4th company called Culture Studio. What started as some initials on a garment, has grown into the development of our own line of clothing, washes, ink techniques and printing methods.  We have expanded into an umbrella of successful companies and gathering of some of the finest people of their industry.  We are very proud to introduce our newest venture Culture Studio.  Here at Culture Studio we specialize in, high end and large format screen printing for the fashion and promotional industry.   Our mission to our clients is to combine soft materials, discharge or textured inks, and proper graphics to make a garment that both we and the customer take pride in.  Our experience in this industry of seeing sticker like ink slapped onto box cut tee shirts has driven us to take the steps to perfecting our processes.  

Culture Studio consists of great designers and manufacturers.  With this combination we are able to fulfill every customers needs.  We are located at 2405-2407 S. Oakley in ChicagoÕs little Italy.
Our hours of operation are as follows:

    Monday Ð Friday 10:00 a.m. to 6:00 p.m.



Contact info:
Rich Santo
2405-2407 S Oakley
Chicago, IL 60608
P: 773-801-1591
F: 773-801-1592
E: rich@chiiclothing.com
M: http://www.myspace.com/richsanto

Although he has always maintained in contact with some of the "figure heads" of our promotion company, Juan "Primo" Hidalgo joined Famiglia's team in July of 2006.  Coming from the Latino industry scene, Primo has made the leap into the CHII life wholeheartedly by utilizing his networking skills in order to help Famiglia Entertainment create new events.  Thanks to Primo, Famiglia Entertainment and its supporters have been exposed to a different vibe that no one has seen in the past.  Aside from promoting, Primo also serves as an editor for the company.  Can you SAY PRIMO?